Creating a space to unite voices
Strategy
Brand Identity
Art Direction
The Ask
Create a brand identity for Twitter’s internal Culture + Community team which captures the mission and multitude of work the team does.
The Challenge
Culture + Community is the overarching brand for a variety of initiatives including #TwitterVoices, the group’s largest and externally-facing initiative. The C+C brand needed to be unique and stand out amongst Twitter’s other internal brands, however, it still needed to maintain a close visual tie to the Twitter master brand as well as serve as the foundation for the new #TwitterVoices brand.
