Food for work
ezCater
Bobbin
Overview
Branding
Shopify Website
Art Direction
Packaging Design
Website Design
Bobbin is a passion project turned real — a brand built for crafters, makers, and joyful mess-makers of all kinds. From logo to launch, I led the creative direction to shape a vibrant visual identity that reflects the magic of handmade.
I developed the brand from the ground up — starting with colorful, tactile-inspired branding and extending into packaging, digital content, and a customized Shopify website. I also helped shape Bobbin’s Instagram presence to spark community through tips, tutorials, and project highlights.
Highlights
Designed a playful, feel-good identity system that celebrates craft culture
Built a visually rich Shopify site optimized for DIY kits, tools, and supplies
Art directed and designed packaging to feel just as joyful as the products inside
Helped launch a content strategy for Instagram to grow an engaged maker community
