Food for work
ezCater
Mattel
Overview
Art Direction
Motion Design
Social
Content
I worked with Mattel to help evolve their social presence. The goal was to build a cohesive, visually engaging look across their flagship social channel that aligned with their purposeful play brand initiative.
From the ground up, I developed a robust set of social media guidelines that unified the brand across formats. I concepted and designed content, directed influencer-led Reels, and handled post-production and editing to keep things clean, on-message, and polished.
Highlights
Designed and launched a new visual direction for the main Mattel social channel
Wrote and produced influencer-driven content with monthly rollouts
Built out scalable templates and creative systems for internal use
Delivered a full suite of guidelines to support long-term brand consistency
The refreshed strategy and content sparked a 365%+ jump in engagement.
