Creating a space to unite voices
Culture + Community
Capital One Shopping
Overview
Art Direction
Motion Design
Social
Content
For Capital One Shopping, I led the creative development of a high-volume paid social campaign supporting the launch of their browser extension and mobile app. The initiative focused on producing a diverse set of performance-driven ad concepts designed to capture attention, communicate value quickly, and drive installs across Facebook and Instagram.
More than 30 unique ads were developed to test messaging, layouts, and visual styles—balancing rapid experimentation with strong brand consistency. Each execution was crafted to feel native to the platform while reinforcing Capital One Shopping’s positioning as a smart, effortless way to save.
Highlights
Explored multiple visual styles, formats, and messaging frameworks for performance testing
Elevated the Capital One Shopping brand within a performance marketing environment
Optimized creative for mobile-first viewing and platform-native engagement
Collaborated with marketing and strategy teams to align creative with acquisition goals
