Sharing the joy of play
Mattel
Spark Travel Elite
Overview
Campaign
Motion Design
Art Direction
During my time as a contractor with Capital One, I had the opportunity to lead creative development for the launch of their newest upmarket offering: Spark Travel Elite. The challenge was to capture the attention of hybrid business travelers with a campaign that felt premium, seamless, and distinct—while still living comfortably within the Capital One brand.
I developed the overarching creative platform and brought it to life through layout design, motion graphics, and a suite of campaign visuals. The work needed to balance polish and clarity, communicating both the flexibility of the product and the elevated experience it offers.
Highlights
Concepted the visual identity and messaging for the Spark Travel Elite campaign
Designed layouts for digital, print, and in-motion use
Built assets that aligned with Capital One’s core brand
Collaborated with internal teams to ensure consistency across touchpoints
